The nonprofit campaign ReThink: Why Housing Matters doesn’t shy away from the negative stereotypes around public housing—but it isn’t afraid to knock them down, either.

The phrase “public housing,” for better or worse, can feel like loaded language, due to the perceptions the phrase carries for many.

But a nonprofit campaign called ReThink: Why Housing Matters is working to change the perceptions around public housing. The collaboration between the Council of Large Public Housing Authorities (CLPHA), the National Association of Housing and Redevelopment Officials (NAHRO), and the Public Housing Authorities Directors Association (PHADA) aims to emphasize the positive effects public and affordable housing can have as a way to improve the lives of populations in need.

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